Question · Q3 2025
Christine Cho asked about the impact of the Wingstop Smart Kitchen on third-party delivery (3PD) platforms, specifically regarding the 'under 30 minutes' or 'fastest near you' categories, and any observed shifts in sales trends within this channel. She also inquired about plans to communicate faster speed of service to guests and the key messages, media allocation, and leverage of NFL/NBA partnerships for the new 'Wingstop is here' campaign.
Answer
President and CEO Michael Skipworth stated that Wingstop is focused on delivering 10-minute speed of service and ensuring restaurants appear in fast-delivery categories on DSP platforms, which drives repeat behavior. He expressed excitement for the 'Wingstop is here' campaign, noting its ability to showcase Wingstop's role in everyday life moments, communicate speed, quality, and abundance, and educate new guests, leveraging a 30-second spot for the first time to tell the brand's story.