Question · Q2 2026
Christine Cho asked if the trend of the under $60K income cohort being the fastest-growing group continued into the quarter, and for observations on spending across consumer cohorts. She also questioned whether the QSR pricing growth tracking below casual dining average is a concern for overall category value perception.
Answer
CEO Kevin Hochman reported that the low-income cohort is no longer the fastest-growing, with a slight shift towards higher-income cohorts, but no major changes or trade-down observed, attributing this to Chili's industry-leading value. He expressed no concern about QSR pricing, highlighting Chili's superior overall value proposition, with a per-person check average $3-$4 less than casual dining competitors, which he believes insulates the brand regardless of macro trends.
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