Christopher Carril's questions to Restaurant Brands International Inc (QSR) leadership • Q1 2025
Question
Christopher Carril, on for Eric Gonzalez, requested an expansion on the recent performance at Popeyes and the progress of its 'Easy to Love' strategy. He specifically asked for more detail on operational improvements being made ahead of the planned step-up in advertising spend.
Answer
CEO Josh Kobza acknowledged the softer Q1 same-store sales, attributing it to lapping the brand's first Super Bowl ad. He outlined the 'Easy to Love' plan, which includes a national advertising step-up that began in April, accelerating remodels to achieve a modern image by 2030, and enhancing operational consistency. Key operational initiatives include rolling out 'Easy to Run' kitchens, which are now in a few hundred restaurants, and raising operating standards across the franchisee base, similar to the approach taken at Burger King.