Question · Q1 2026
Christopher Horvers inquired about any concerns regarding traffic trends that might prompt further price investments and asked about the accelerated growth of executive members per week from Q4 to Q1, specifically the benefits of extended operating hours on sales lift and new sign-ups.
Answer
Gary Millerchip, Chief Financial Officer, noted consistent sales trends over the last 6-12 months, with average growth around 6.5%, despite monthly fluctuations. He affirmed Costco's focus on delivering value, quality, and newness to drive membership growth and frequency. Regarding executive membership, he expressed satisfaction with the response to extended hours and Instacart benefits, citing a positive uptick in upgrades and an estimated 1% sales lift from earlier opening hours.
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