Christopher Horvers's questions to Academy Sports & Outdoors (ASO) leadership • Q2 2025
Question
Christopher Horvers inquired about the persistence of episodic consumer shopping patterns post-back-to-school and the impact of tariff-related pricing on average ticket, questioning the timeline for future price adjustments.
Answer
CEO Steve Lawrence acknowledged ongoing episodic shopping but expressed optimism for the back half due to lapping softer prior-year comps. He stated that while AURs were up low to mid-single digits from initial tariff impacts, more price adjustments are expected in H2 2025, with the goal of completing them this year.