Question · Q3 2026
Christopher Horvers asked for a deeper understanding of the margin and accretion benefits from Best Buy's marketplace and ads businesses, specifically their contribution to the gross margin in the second half and whether their margin rates are expected to accelerate as they scale. He also inquired about holiday planning, noting the similar promotional calendar but challenging November comparisons from last year, and asked for insights into current November trends and the expected cadence over the quarter.
Answer
Matt Bilunas, Chief Financial and Strategy Officer, confirmed that both ads and marketplace positively impacted the gross profit rate in the second half, expecting continued scaling and gross margin benefits from increased GMV and net commissions. He noted that the operating income rate impact depends on future investment levels in technology and talent, but believes these initiatives offer a good return over time. Corie Barry, CEO, added that the overarching goal is to enhance customer relevance, drive more units, and leverage partnerships to create a business flywheel. Jason Bonfig, Chief Customer Product and Fulfillment Officer, explained that they are lapping strong sales from early November last year (5% growth) and that the shape of Q4 will differ, with easier comparisons in December. He emphasized that customers are gravitating towards major holiday events, and Best Buy still sees opportunities for sales growth.