Christopher Kuntarich's questions to Ibotta Inc (IBTA) leadership • Q1 2025
Question
Christopher Kuntarich asked if brands are now demanding a lower cost per incremental dollar (CPID), how Ibotta is balancing manual versus automated resources for the CPID rollout, and for an estimate on CPID penetration by year-end.
Answer
Bryan Leach, Founder and CEO, explained that CPID targets are not uniform; they vary by client and their specific goals, balancing cost efficiency and volume. He stated that while the long-term goal is full automation, a managed service offering will likely always exist for top-tier clients. Mr. Leach declined to speculate on a specific penetration target for CPID by year-end but pointed to the strong early results (8x and 2x revenue growth with initial clients) as highly encouraging indicators.