Question · Q1 2026
Christopher Michael Carey asked about the evolution of Clorox's second-half spending plans since the start of the year, specifically whether incremental cost savings from favorable commodities are funding these plans or if broader outcomes are being targeted, and the balance between promotional activity and advertising. He also inquired about the company's perspective on portfolio actions and future evolution given the diverse portfolio, strong balance sheet, and market volatility.
Answer
CEO Linda Rendle stated that spending plans were strong initially and have been sharpened in response to consumer behavior, utilizing sophisticated tools for targeted advertising and retail media. She cited Kingsford as an example where merchandising adjustments based on learnings led to increased household penetration. Regarding the portfolio, she emphasized a long-term focus on strengthening the core brands through investment and active review with the board, noting past divestitures (Argentina, VMS) and the ability to act on attractive opportunities due to a strong balance sheet, while avoiding short-term disruptions.
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