Christopher O'Cull's questions to Xponential Fitness (XPOF) leadership • Q1 2025
Question
Christopher O'Cull focused on StretchLab, asking about potential underinvestment in marketing, franchisee affordability for increased spend, and whether a new monthly membership pricing model is being considered.
Answer
CEO Mark King acknowledged the need to support StretchLab, stating the company doubled local marketing spend for franchisees in March, is considering co-investing its own funds, and is deploying reserved marketing funds. He confirmed that the company is actively considering several new models for the brand, including a monthly membership fee.