Cici Cheng's questions to Zhihu Inc (ZH) leadership • Q1 2024
Question
Cici Cheng of CLSA inquired about the long-term growth outlook for Zhihu's vocational training business and how the company differentiates itself from other educational institutions.
Answer
CEO Zhou Yuan highlighted the segment's 35.9% year-over-year growth, driven by self-operated offerings. He stated that Zhihu's key differentiator is its foundation in the community's high-quality content, which provides a significant customer acquisition advantage and a feedback loop that mitigates low renewal rates. The future strategy will focus on profitability by expanding into high-margin subsegments and using AI to improve operational efficiency.