Unknown Analyst's questions to eBay Inc (EBAY) leadership • Q1 2025
Question
The analyst from Citi asked if a pullback in marketing spend from competitors creates a tailwind for eBay, potentially lowering customer acquisition costs or CPCs.
Answer
CEO Jamie Iannone explained that eBay was less impacted by competitor ad spending due to its high volume of organic traffic and an immaterial GMV overlap, as eBay has strategically moved away from low ASP items. He noted that while marketing ROI has been healthy, this is also driven by internal improvements, such as using AI to enhance CRM and marketing effectiveness, rather than just external competitive dynamics.