Question · Q4 2025
Cole, on behalf of Derrick Wood, asked about the drivers behind the strong large customer additions, specifically distinguishing between cross-sell and net new lands for these larger accounts.
Answer
Co-CEO Chano Fernandez clarified that most large customer additions are net new lands, driven by improved pipeline qualification, tighter execution across sales, product, and engineering teams, and strategic partnerships like Accenture. He noted this growth is multi-vertical and international, building Klaviyo's enterprise brand.
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