Question · Q4 2025
Cole Couzens inquired about Class 8 pricing dynamics, asking if OEMs are raising prices or if the market remains competitive, and how this might progress with EPA 2027 on the horizon. He also sought clarification on the nature of recent December and January orders (replacement, growth, or pre-buy) and the risk of cancellations. Lastly, he asked about national account performance and initiatives to grow this segment, contrasting it with small accounts.
Answer
CEO, President, and Chairman Rusty Rush stated that Class 8 pricing is currently balanced, with OEMs focused on building backlogs rather than significant discounting or price increases. He suggested that if demand continues to outpace supply, prices could increase later in the year. Mr. Rush expressed confidence in the solidity of recent orders, viewing them as proactive purchases driven by improving business conditions and EPA 2027 regulations, with low risk of cancellations. He noted that national account business was up over 6% in 2025, emphasizing its sustainable and repetitive nature, and affirmed continued focus on growing this segment. He hopes for a return of the higher-margin small customer base later in the year as the overall market improves.
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