Question · Q3 2025
Colin Sebastian from Baird asked about the monetization strategy for Instacart's new AI solutions and how these deeper relationships expand the marketplace. He also sought context on the expected acceleration in advertising revenue for the next year, distinguishing between macro factors and platform-specific initiatives.
Answer
CEO Chris Rogers stated that AI solutions are early but promising, expected to be monetized as enterprise offerings for smarter operations, better product visibility, and personalized shopping. Regarding advertising, CEO Chris Rogers acknowledged Q4 pressures from large brands but expressed confidence in returning to double-digit growth in 2026, driven by on-platform innovation, Carrot Ads expansion, Caper Carts ads, and off-platform partnerships.