Colin Sebastian's questions to Maplebear Inc (CART) leadership • Q2 2025
Question
Colin Sebastian from Baird asked for details on the Instacart Platform, wanting to know which enterprise solutions are gaining the most traction, the extent of cross-sell opportunities, and the strength of the sales pipeline, including for non-grocery retailers.
Answer
CEO & Chair Fidji Simo identified Storefront as the key initial product for retailers, which then opens up cross-sell opportunities for solutions like Carrot Ads, now used by over 240 partners. She also highlighted growing interest in in-store technologies like CaperCarts and CarrotTags, which create omnichannel solutions and improve fulfillment efficiency. Simo described the enterprise offering as a critical and underappreciated competitive advantage that competitors cannot easily replicate.