Question · Q4 2025
Colin Sebastian asked if Reddit's evolving role as a gateway for brands in LLMs creates a pathway for more ad experimentation, and if there's marketing or outreach to shift the perception of Reddit from a niche content platform to an essential full-funnel opportunity.
Answer
Steve Huffman, Co-founder and CEO, noted that brands increasingly recognize Reddit's value for external search and LLM presence, leading them to invest in organic Reddit engagement through Reddit Pro tools, which he believes will open pathways for paid customer relationships. Jen Wong, COO, addressed the 'niche' perception by emphasizing Reddit's scale (over half a billion monthly users) and plans to integrate community insights and tools more closely with the ads manager to highlight audience volume and scale.
Ask follow-up questions
Fintool can predict
RDDT's earnings beat/miss a week before the call


