Question · Q4 2025
Conor Cunningham from Melius Research asked about the 10% supply growth in Q4 2025, its progression into 2026, the impact of hotels potentially going direct with large language models, and the breakdown of branded versus non-branded hotel growth.
Answer
CEO Ariane Gorin confirmed continued property additions and rate plans, noting AI has sped up property onboarding by 70%. She stated that Expedia is actively working with large language models to ensure brand visibility, benefiting suppliers by driving demand. Ms. Gorin believes the pie will expand as long as Expedia maintains strong value propositions and trust for travelers and B2B partners.
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