Question · Q4 2025
Craig Huber requested quantification of the improved subscriber trends for retransmission revenue, asking how much better the year-over-year impact on Q4 revenue was compared to a year prior. He also sought an update on the net cost of the Assembly Atlanta project to date and an estimate of when Gray Media expects to achieve a satisfactory return on investment from leasing the space. Finally, he asked for examples of how AI is contributing to cost efficiency and speed, and if it's replacing human beings.
Answer
Kevin Latek (EVP, Chief Legal and Development Officer, Gray Media) stated that Gray does not disclose specific subscriber numbers but confirmed that trends are similar to publicly reported ATV industry data, with a slowed rate of decline in traditional MVPDs and increases in virtual MVPDs. Hilton Howell (Chairman and CEO, Gray Media) mentioned upcoming announcements regarding joint ventures for the Assembly Atlanta project in 2026. Pat LaPlatney (President and Co-CEO, Gray Media) clarified that the net cost of Assembly Atlanta was around $630 million as of the end of 2025. Sandy Breland (EVP and COO, Gray Media) explained that AI, specifically 'Ask Gray AI,' enhances efficiency for time-consuming tasks like condensing stories or sales prospecting, allowing journalists to focus on reporting. Kevin Latek added that AI acts like '1,000 extra interns,' improving productivity and providing better, faster service rather than replacing human beings or primarily saving costs.
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