Question · Q4 2025
Craig Maurer of FT Partners inquired about the cadence of card member services growth throughout the year, specifically how much of the Q4 growth rate was attributable to the new Platinum product and if engagement might wane as the 'new car smell' wears off, affecting spend through the year.
Answer
CEO Steve Squeri stated that engagement levels from the Platinum launch have likely stabilized for existing cardholders, with new cardholders continuing to engage. He noted that not every card member uses every benefit, leading to a more predictable VCE (Card Member Services) level. CFO Christophe Le Caillec added that the VCE to revenue ratio is projected to be around 44% for the year, influenced by rewards costs and ongoing investments.
Ask follow-up questions
Fintool can predict
AXP's earnings beat/miss a week before the call


