Question · Q4 2025
Craig Moore asked MercadoLibre to quantify the lift in basket size or GMV spend and customer retention for users who have a credit card or are borrowing, compared to those who are not, given the company's investments in provisions and credit book growth.
Answer
Osvaldo Giménez, Fintech President, stated that while specific numbers are not disclosed, the lift in engagement, Net Promoter Score (NPS), and net spend for users of credit products is 'significant.' He highlighted that the mix of GMV paid with Mercado Pago products (Buy Now, Pay Later, credit card, store balance) is steadily growing across Brazil, Mexico, and Argentina, leading to higher approval rates, lower costs, and strong synergy between the marketplace and Mercado Pago.
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