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Craig R. Kennison

Senior Research Analyst and Director of Research Operations at Robert W. Baird & Co. Incorporated.

Craig R. Kennison is a Senior Research Analyst and Director of Research Operations at Robert W. Baird & Co. Incorporated, specializing in Consumer and Automotive Services with coverage of companies including Thor Industries (THO), Patrick Industries (PATK), LKQ Corporation (LKQ), Harley-Davidson (HOG), LCI Industries (LCII), OneWater Marine (ONEW), RideNow Group (RDNW), RB Global (RBA), and OPENLANE (OPLN). He has earned notable recognition, including 'Best on the Street' by The Wall Street Journal in Leisure Goods & Services in 2011, StarMine awards for earnings estimate accuracy in the Automotive sector, and Baird’s G. Frederick Kasten Jr. Award for Quality, Integrity and Service in 2010. Kennison joined Baird in 1999 after prior experience in marketing and sales at the Eureka Company, and holds a BA in economics, English and philosophy and an MBA in finance from the University of Wisconsin – Madison, along with active FINRA registration.

Craig R. Kennison's questions to LiveWire Group (LVWR) leadership

Question · Q4 2025

Craig R. Kennison inquired about the revised HDFS operating income expectations for 2026, noting they are significantly lower than previous projections, and sought clarification on the long-term profitability outlook for the business.

Answer

CFO Jonathan Root explained that the 2026 guidance for HDFS operating income is between $45 million and $60 million, with a long-term run rate expected to be approximately triple that midpoint, taking 2.5-3 years to achieve. He attributed the short-term difference to a cautious outlook on overall volume and lower wholesale assets due to disciplined inventory management. CEO Artie Starrs confirmed that rebuilding the balance sheet and managing wholesale levels are key to future income growth.

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Question · Q4 2025

Craig R. Kennison asked about the expected HDFS operating income for 2026, noting it's significantly lower than previous expectations, and sought clarification on the long-term profitability of the business.

Answer

Jonathan Root, Chief Financial and Commercial Officer, stated that HDFS's 2026 operating income is guided between $45 million and $60 million, with a long-term standard run rate expected to be approximately triple the midpoint in 2.5-3 years. He attributed the short-term difference to a cautious outlook on overall volume and lower wholesale assets due to reduced dealer inventory. Artie Starrs, Chief Executive Officer, clarified if more retail and wholesale stock units were needed for the long-term income target, to which Jonathan Root confirmed that multiple years of balance sheet rebuilding and disciplined inventory management are key.

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