Question · Q4 2025
Craig Siegenthaler asked about eToro's M&A strategy, questioning the desire to expand to new geographies versus deepening market share in Europe. He also requested a summary of current promotional offers, specifically mentioning a debit card 4% back option and crypto deposit incentives.
Answer
CEO Yoni Assia clarified that M&As for regional expansion are selective and not expected to significantly impact EBITDA margins, with a primary focus on deepening existing products in mature markets like Europe, U.K., Australia, and new markets like Asia and the U.S. He explained that promotional incentives vary by region and product, are calculated based on CAC to LTV, and aim to increase product engagement and customer lifetime value, but are currently an insignificant part of the total marketing budget.
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