Question · Q4 2025
Cris Kennedy of William Blair asked about American Express's journey with its new data analytics platform and the tools it will provide to drive greater card member engagement, particularly with the integration of AI and other advanced technologies.
Answer
CEO Steve Squeri discussed the company's third major data mart conversion, expressing excitement about leveraging large language models with Amex's data to create personalized offers, insights, and more effective cardholder targeting. He noted that the cloud-based platform allows for dynamic expansion and is already contributing to marketing cost reductions. He underscored the critical role of technology in driving value propositions and appropriate cardholder engagement.
Ask follow-up questions
Fintool can predict
AXP's earnings beat/miss a week before the call