Question · Q4 2025
Cristina Fernández from Telsey Advisory Group questioned the confidence behind BeFra's 4%-8% growth guidance for 2026, especially given the acceleration from 2025, and sought segment-specific growth expectations for Betterware and Jafra. She also asked for clarification on challenges in the beauty market and segment-level color on the 19% EBITDA margin guidance.
Answer
CEO Andres Campos attributed the growth confidence to anticipated stable Mexican consumption, positive early 2026 trends, and robust internal strategies including innovation for Betterware and Jafra Mexico, new Jafra technology, and regional expansion. He clarified that market challenges were general consumption-related, not specific to the beauty market, which he views as resilient. Regarding EBITDA, Mr. Campos indicated 19% as a baseline for the group, noting various influencing factors prevent segment-specific margin guidance.
Ask follow-up questions
Fintool can predict
BWMX's earnings beat/miss a week before the call
