Cristina Morales's questions to Target Corp (TGT) leadership • Q4 2024
Question
Cristina Morales of Signum Research asked for specifics on how Target plans to gain market share, questioning which channels like the existing store base, Drive Up, or digital would be the primary drivers.
Answer
EVP Richard Gomez and EVP Cara Sylvester explained the strategy is to create a holistic ecosystem where guests engage across multiple channels. They emphasized that when a guest uses both physical stores and digital services, their overall spending and loyalty increase significantly. The focus is on delivering a signature Target experience across in-store, Drive Up, same-day delivery, and social media. CEO Brian Cornell added context on the large addressable market and competitors ceding share.