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    Cristina Morales

    Senior Analyst at Signum Research

    Cristina Morales is a Senior Analyst at Signum Research, specializing in equity analysis with a focus on the Latin American market. Her research coverage includes multiple listed companies within the region, though available public data does not specify individual company names or detailed performance metrics. Morales has held her current role at Signum Research SA de CV and leverages her expertise to provide investment insight, but her previous professional experience, TipRanks rankings, return metrics, and securities licensing details are not publicly disclosed. Known for her analytical contributions, she continues to be recognized within her firm's analyst network.

    Cristina Morales's questions to TARGET (TGT) leadership

    Cristina Morales's questions to TARGET (TGT) leadership • Q4 2024

    Question

    Cristina Morales of Signum Research asked for specifics on how Target plans to gain market share, questioning which channels like the existing store base, Drive Up, or digital would be the primary drivers.

    Answer

    EVP Richard Gomez and EVP Cara Sylvester explained the strategy is to create a holistic ecosystem where guests engage across multiple channels. They emphasized that when a guest uses both physical stores and digital services, their overall spending and loyalty increase significantly. The focus is on delivering a signature Target experience across in-store, Drive Up, same-day delivery, and social media. CEO Brian Cornell added context on the large addressable market and competitors ceding share.

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