Question · Q3 2026
Cyrus Motake asked Bill Staples whether GitLab sees an opportunity to increase pricing on its higher-end plans as AI becomes more central to DevOps, or if capturing value through a usage-based model is a more probable strategy, considering competitor AI pricing.
Answer
Bill Staples, CEO, GitLab, stated that the company's strategy is to capture value through usage, moving towards a hybrid usage-based pricing model where customers can pre-commit for usage to secure optimal rates. He believes this approach, which allows for a shared pool of usage, will excite customers and drive increased adoption over time.
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