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    Dae Le

    Vice President and Wall Street Analyst at JPMorgan

    Dae Lee is a Vice President and Wall Street Analyst at J.P. Morgan, specializing in research and investment coverage within the Basic Materials sector, with a focus on the US market. He covers seven companies—including Goodrich Petroleum Corporation—and has built a notable track record, achieving a 52% success rate on 23 published ratings over the past year, with an average return of 9.1% per rating. Lee began his analyst career at J.P. Morgan and has established himself as a reliable sector specialist, currently ranked in the top 35% of all Wall Street analysts on TipRanks. He holds professional securities credentials and is recognized for his methodical approach to sector coverage and investment analysis.

    Dae Le's questions to RDFN leadership

    Dae Le's questions to RDFN leadership • Q1 2024

    Question

    Asked about marketing learnings from Q1, the rationale for the full-year marketing spend plan, and how Redfin will position who pays the buyer agent fee in new agreements.

    Answer

    The marketing plan involves spending less in the second half of the year due to the macro environment. Q1 success was driven by Redfin's core strength in competing for traffic via SEO. Regarding the fee, the question is somewhat moot as it's paid from sale proceeds, meaning it can be financed and isn't an out-of-pocket cost for the buyer.

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