Dae Lee's questions to Eventbrite (EB) leadership • Q2 2025
Question
Dae Lee of JPMorgan Chase & Co. questioned the drivers behind the strong July acceleration in paid creators and ticket volume, its sustainability, and whether competitive landscape changes were affecting the creator mix.
Answer
Julia Hartz, Co-Founder, CEO & Executive Chair, attributed the July performance to the recovery strategy gaining traction, with paid creators nearly flat year-over-year. She highlighted focused efforts in marketing, sales, and product to attract larger creators and improve discovery. Hartz noted that while creator recovery is on track, the average tickets per creator is a lagging indicator causing a short-term mix issue. She stated the competitive landscape is stable, with Eventbrite well-positioned due to its marketplace, brand, and technology.