Question · Q4 2025
Damian Cogen, on behalf of Raymo Lenshow, asked if HubSpot's success in driving differentiation through YouTube and newsletter leads, amidst challenges in the SEO channel, would serve as a tailwind to topline growth in 2026.
Answer
CEO Yamini Rangan confirmed that HubSpot has deliberately diversified its marketing channels due to declining content-generated traffic. She highlighted significant growth in YouTube and newsletter leads, along with increasing AEO (AI-powered SEO) visibility. This diversification and AI leadership are expected to continue driving top-of-the-funnel growth, supporting the guidance of 9,000-10,000 net customer additions per quarter.
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