Question · Q4 2025
Dan Arias questioned how Illumina plans to effectively communicate the economic advantages of its full workflow solutions (e.g., Fluent, NovaSeq, DRAGEN) to customers, particularly at the upcoming AGBT conference, to demonstrate a better outcome and cost efficiency.
Answer
CEO Jacob Thaysen explained that AGBT will be a platform to highlight the value of integrated workflows, focusing on high-quality insights and lowest end-to-end costs. He cited Constellation map read as an example of transparent pricing and reduced hands-on time, and mentioned that the newly acquired SomaLogic business will also demonstrate cost per sample/experiment. He affirmed that these conversations are ongoing with customers and will be further educated at AGBT.
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