Question · Q4 2025
Dan Dolev inquired about the exceptional growth in Primary Banking Actives (PBAs), with $1 million added and an acceleration to almost 23% growth, and what specific initiatives or strategies are driving this significant increase and its potential long-term impact, given these customers generate over 10 times the profit per active.
Answer
Business Lead Owen Jennings attributed the strong PBA growth to the launch of Cash App Green in November, which expanded banking benefits to customers spending over $500 a month on Cash App Card, beyond just direct deposit users. He highlighted increased engagement, improved cohort retention, and incremental gross profit from products like Borrow, Cash App Card, and Instant Deposit among these users. Personalized offers for Green customers saw a significant attach rate increase from 2% to 14%, demonstrating a massive shift in customer behavior. Owen emphasized Cash App's strategy to serve the underserved modern earner and noted that this is just the beginning of the Green program's potential.
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