Question · Q4 2025
Dan Fannon inquired about the current crypto market backdrop, how it compares to previous downturns, and eToro's operational adjustments in this cycle. He also asked about the timeline for increasing sales and marketing spend to 25% of net contribution and the broader expense outlook for 2026.
Answer
CEO Yoni Assia stated eToro remains bullish on crypto, shifting marketing focus to equities and commodities during crypto downturns while continuing product development. CFO Meron Shani explained that the marketing spend increase to 25% would be gradual throughout 2026, not necessarily in Q1, and is flexible based on market opportunities, particularly in the U.S. and new regions like Singapore and UAE.
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