Question · Q4 2025
Dan Levy asked about Hertz's confidence and strategy to sustainably achieve a DPU (Depreciation Per Unit) below $300, considering recent vehicle inflation and the mathematical implications of rising car prices.
Answer
Gil West (CEO) expressed confidence in the end-to-end fleet strategy, including fleet rotation, securing model year 25/26 vehicles, and pivoting to Hertz Car Sales with shorter hold periods. Scott Haralson (CFO) added that purchasing vehicles at significant discounts below MSRP and optimizing retention value over shorter hold periods are key mathematical components to achieving the sub-$300 DPU target.
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