Dana Telsey's questions to SIGNET JEWELERS (SIG) leadership • Q2 2026
Question
Dana Telsey of Telsey Advisory Group inquired about the key learnings from last year's fourth quarter that are being applied to this year's holiday playbook, particularly concerning inventory at the $200-$500 price point. She also asked about the marketing spend outlook, the completeness of the leadership team, and the reason for the updated square footage guidance.
Answer
CEO & Director J.K. Symancyk explained the holiday playbook includes tripling LGD fashion inventory below $1,000 and significant assortment newness (40-50% shift) to address last year's gaps. He described marketing spend as neutral overall. Symancyk also stated the leadership team is nearly complete, with only a technology leader role to fill. Chief Operating & Financial Officer Joan Hilson clarified the square footage guidance change was simply a refinement of the store closure plan.