Question · Q2 2026
Dana Telsey asked about Ralph Lauren's retail distribution, specifically if there are differences in performance between full-price and outlet stores with the AUR increases, and the trajectory of higher-priced products in the global outlet space. She also inquired about any supply chain benefits for margin going forward.
Answer
Patrice Louvet, CEO, reported consistent growth across all DTC channels—full-price stores, outlet stores, and RalphLauren.com—with disproportionate growth in digital. He noted that marketing activations and product offerings resonate consistently across these channels. Louvet stated that the company expects to continue expanding full-price stores globally, while not expanding outlet doors, and instead combining existing outlet presences and anticipating some closures to elevate the brand. He confirmed aggressive investment in RalphLauren.com and digital operations due to strong responses. Regarding the supply chain, Louvet highlighted its well-positioned, diversified nature with strong partnerships, enabling agility in navigating cost inflation. He mentioned maintaining alternate sourcing capabilities and working with partners to drive efficiencies, with mitigating actions expected to ramp up this year and next.