Question · Q4 2025
Dan Bergman requested an update on Primerica's term life sales initiatives, such as product changes, faster underwriting, and sales force training, and when their impact on sales trajectory might be expected. He also asked about the confidence in achieving 1% sales force growth in 2026, following flat growth, and which drivers (recruiting, licensing, or retention) present the biggest opportunity.
Answer
Glenn Williams (CEO) explained that initiatives involve adapting messaging and training to help representatives navigate tight budgets and capitalize on anticipated improvements in middle-income purchasing power, particularly around tax refund season. He noted it's too early to measure the full impact but expects a positive contribution. He expressed confidence in continued sales force growth, citing a large untapped market and the attractiveness of Primerica's opportunity, with stable attrition rates and increased market certainty aiding growth.
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