Daniel Day's questions to Arena Group Holdings (AREN) leadership • Q3 2023
Question
Inquired about the strategy for managing the decline in overall page views, its concentration in specific properties, and the company's approach to collecting first-party data in response to upcoming ad tech changes like cookie deprecation.
Answer
Executives explained the page view decline was concentrated in two specific sites (The Spun, HubPages) while other properties are growing. The overall strategy is to focus on growth on social platforms where audiences are migrating. On the ad tech side, a dedicated team is working with industry partners and vendors to evolve their ad stack and identity solutions, ensuring they can recognize users through various identifiers to stay ahead of the curve.