Question · Q4 2025
Daniel Fannon asked about eToro's current crypto market backdrop, how it compares to previous downturns, and the company's operational adjustments. He also inquired about the expected timeframe for the sales and marketing expense increase from 21% to 25% and the broader expense outlook for 2026.
Answer
Yoni Assia, CEO of eToro, expressed a bullish long-term view on crypto, noting eToro's strategy to shift marketing focus to equities and commodities during crypto downturns while continuously building new crypto products. Meron Shani, CFO, explained the sales and marketing spend would increase gradually throughout 2026, targeting new opportunities in the U.S. and other regions, with flexibility for further scaling. Yoni Assia added that CAC math remains similar, with expectations for double-digit account growth.
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