Question · Q2 2025
Daniel Fannon asked about Bullish's customer concentration, how pricing adjustments have evolved, and whether further tweaking of the pricing strategy is anticipated.
Answer
CEO Tom Farley acknowledged that customer concentration is common in markets and is an ongoing area of optimization. CFO David Bonanno stated that the recent pricing changes have diversified the customer base and spread fees across activity levels and customer types, making them comfortable with the current framework, even if some customers remain heavy in volume. He indicated that while some tweaking may continue, the significant changes have been made.