Question · Q4 2025
Daniel Federle asked about the importance of a convergence operation for a telco in Brazil, specifically highlighting Vivo Total's success and its role in the overall strategy. He also requested more information on the company's expectations for AI as a source of cost savings in the upcoming years.
Answer
Christian Gebara, CEO of Telefônica Brasil, emphasized that convergence has always been Vivo's focus, citing that 62.7% of FTTH customers are convergent, with 43.2% on Vivo Total. He explained that Vivo Total increases customer switching costs, fosters closer relationships, and enables better monetization through cross-selling digital services, leading to lower churn rates for convergent customers. He noted that 84% of in-store fiber sales are Vivo Total, with a gross ARPU of BRL 230 and an average of 1 fiber and 1.7 postpaid connections per customer. Regarding AI, he stated that Vivo has long used AI (e.g., WhatsApp interactions) and expects Gen AI to bring even higher possibilities for internal process optimization (e.g., B2B solicitations), as a copilot for agents, and through piloting AI agents for direct customer interaction, with initial results expected in May, alongside network optimization, all contributing to significant efficiency gains.
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