Daniel Gold's questions to Zevia PBC (ZVIA) leadership • Q2 2025
Question
Daniel Gold from BMO Capital Markets, on for Andrew Strelzik, inquired about the company's framework for deciding whether to let incremental EBITDA from cost savings improve profitability or be reinvested into marketing.
Answer
CFO Girish Satya stated the focus is on long-term brand building, balancing brand equity investments with short-term velocity-driving tactics, while biasing towards investing for top-line growth. President & CEO Amy Taylor added that the company has proven its ability to do both, citing the first profitable quarter as a public company, which was achieved while still investing in the brand, thanks to productivity initiatives.