Question · Q2 2026
Daniel Jester asked about the success metrics for Intuit's 600 tax service centers and the in-person tax opportunity, inquiring about the takeaways from this year's performance and future plans, especially given the emphasis on combining human and AI intelligence.
Answer
Sasan Goodarzi, Chairman and CEO of Intuit, highlighted the success of the service centers by noting that over 5 million customers visited landing pages or stores through early February, compared to 4.2 million for the entire previous season. He explained that these locations enhance local visibility and customer confidence, allowing Intuit to tap into a new customer base and unlock TAM through its AI and HI-powered platform, even though most engagement remains virtual.
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