Question · Q3 2026
Daniel Jester asked for an explanation of why Marketing Pro is a superior solution compared to horizontal applications for the trades, and how ServiceTitan prioritizes R&D for automating back-office functions versus other opportunities.
Answer
President Vahe Kuzoyan explained that Marketing Pro's unique value comes from its deep integration with CRM data, enabling automated, targeted campaigns that horizontal solutions struggle to synchronize. This purpose-built design for the trades allows for automatic detection of optimal campaign launch times.
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