Question · Q2 2026
Dan Perlin inquired about the derivative benefits of the 'Big Nothing' event, focusing on Affirm Card sign-ups, the uplift in credit quality, and how these learnings can be applied to everyday shopping to boost GMV.
Answer
Max Levchin, Founder and CEO of Affirm Holdings, highlighted the significant GMV and conversion boost from the 'Big Nothing' event, noting it skewed towards higher credit quality users. He emphasized that 0% APR loans do not preclude consumers from using interest-bearing products, and that the event led to outsized cardholder growth, providing valuable insights for future promotions.
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