Daniel Silverstein's questions to Purple Innovation Inc (PRPL) leadership • Q1 2025
Question
Daniel Silverstein, on behalf of Michael Lasser at UBS, questioned the economic details of the Mattress Firm partnership, including its effect on wholesale margins, the applicability of the 35% incremental flow-through rate, and potential cooperative advertising synergies.
Answer
CEO Rob DeMartini confirmed the partnership is a 'good business for both' parties but declined to share specific customer margins, noting the arrangement with Sherwood was designed to take costs out of the system. He affirmed the 35% flow-through rate is applicable at a macro level and acknowledged that while there are opportunities for advertising efficiency, the immediate focus is on innovation and driving consumers to all retailers.