Question · Q4 2025
Daniel Vaz from Safra sought clarification on Cielo's strategic integration, especially concerning large accounts where profitability was prioritized over TPV, and the current stage of integration. He also asked about SME growth, including the role of governmental programs.
Answer
CFO Cassiano Scarpelli and CEO Marcelo de Araújo Noronha explained that Cielo is undergoing significant transformation with verticalized connections for wholesale and corporate retail, focusing on logistics, tap-on-phone, and new pricing. They noted giving up TPV in some large accounts to maintain profitability. For SMEs, they highlighted strong growth, high market share in government lines (25-26%), and robust digital hiring, credit modeling, and risk-adjusted return criteria.
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