Daniel Vaz's questions to XP Inc (XP) leadership • Q2 2025
Question
Daniel Vaz of Safra National Bank noted the deterioration in B2B (IFA) channel productivity compared to the B2C channel and asked if this channel was experiencing net outflows and if the model required a significant review.
Answer
Chief Executive Officer Thiago Maffra acknowledged that B2B productivity had been low but stated it is now improving 'bit by bit' due to focused efforts. He denied the need for a major overhaul, describing the changes as a 'normal evolution.' He mentioned that XP recently announced new minimum service standards for the B2B channel, creating more of a 'franchisee model' to ensure consistency and improve performance, which supports their confidence in overall net new money targets.