Question · Q4 2025
Daniela Costa sought clarification on the source of the 'prebuy' (specifically Europe) and asked about the potential for AI to drive incremental cost savings and system simplifications within CNH's ongoing self-help initiatives.
Answer
CEO Gerrit Marx confirmed that the positive 'prebuy' was mainly from Europe, particularly in tractors. He also provided regional updates: Australia/New Zealand are replacement-driven and on a positive trajectory; China is holding ground; and India achieved its highest-ever market share. Regarding AI, Marx stated that applications are 'everywhere' within CNH, including FieldOps, contextual AI in machines, and back-office processes to speed up and drive efficiency. He noted that AI is driving faster, more efficient outcomes and contributing to cost savings, though he did not commit to specific percentage numbers.
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