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Daniela Haendel

Research Analyst at Morgan Stanley

Daniela Haendel's questions to CARMAX (KMX) leadership

Question · Q3 2026

Daniela Haendel asked about specific changes needed to redefine the digital platform for a more effective selling experience, its impact on the operating cost structure, and early indicators of progress. She also inquired about the strategy for reducing COGS and the progress of the regional reconditioning center approach.

Answer

Jon Daniels (EVP, CarMax Auto Finance) and David McCreight (Interim President and CEO) highlighted the need to streamline the online shopping experience, make it easier, and link it symbiotically with the field team, with iterative changes expected soon. Enrique Mayor-Mora (EVP and CFO) detailed ongoing COGS focus, including a new parts selection tool, and confirmed that five regional reconditioning centers have been rolled out, with expectations for increased efficiency and logistics savings.

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