Question · Q3 2025
Danielle Antalffy followed up on Type 2 versus Type 1, specifically asking about the differences in go-to-market strategy between endocrinologists (endos) and primary care physicians (PCPs), and the current positioning and runway for growth within primary care.
Answer
Eric Benjamin, COO, explained that the go-to-market strategy involves two distinct approaches: for specialty (endos), it's about selling science and benefits, as they are familiar with technology. For primary care, it's an activation and nurture call, introducing technology to offices that may not have prescribed AID before. Insulet is selective, targeting high-opportunity PCPs, and sees significant runway for expanding commercial strength in this segment.