Danniela Eiger's questions to Sendas Distributor (ASAIY) leadership • Q1 2025
Question
Danniela Eiger of XP Inc. followed up on sales acceleration, asking what levers Assaí can pull to boost sales amid trade-down pressures. She also questioned the gross margin strategy, asking if it would be better to reinvest margin gains into price to drive sales volume rather than letting it flow to the bottom line.
Answer
CEO Belmiro de Gomes responded that based on regional tests, there is currently low price elasticity, meaning that investing margin into lower prices would not generate a significant enough sales increase to be worthwhile. He stated that the primary levers for growth are operational improvements and innovation, such as expanding into new categories like tires and exploring services to increase the share of wallet, in addition to the natural margin uplift from maturing stores.