Question · Q3 2025
Dara Warren Mohsenian inquired about the 40% year-to-date growth in Oddity's international markets, seeking details on key geographic drivers and the strategy for further scaling in 2026, including country penetration and SpoiledChild expansion. Mohsenian also asked about Methodic's potential to attract new customers to the Oddity franchise and its cross-selling opportunities.
Answer
Oran Holtzman, Co-founder and CEO, ODDITY, explained that 83% of revenue still comes from the U.S., with international markets contributing 17% despite 40% growth. He listed existing and new testing countries, noting most growth came from established markets. For Methodic, Holtzman stated it is expected to attract both existing Il Makiage/SpoiledChild users and new customers through user acquisition efforts. Lindsay Drucker Mann, CFO, ODDITY, clarified that the question on Methodic was about the new brand.
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