Question · Q4 2025
Dara Mohsenian sought more detail on PepsiCo's focus on affordability and price investments, asking if it's concentrated on specific packages or brands. He also asked about the payback observed from actions taken last year, specifically if volume pickup exceeded price investments, and the forward outlook.
Answer
CEO Ramon Laguarta reiterated that the strategy is very surgical and well-tested at scale, yielding very good ROI and volume return. He emphasized that the category needs increased units and volume, and that the flow-through of additional volume, especially after Frito-Lay's right-sizing, provides significant leverage. He expressed optimism for the forward outlook, noting a good start to the year.
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