Question · Q3 2025
Dara Mohsenian asked about the drivers behind the strong EMEA revenue growth and robust retail takeaway in Western Europe, comparing it to U.S. category acceleration, and inquired about the factors contributing to Monster's accelerated market share gains in EMEA.
Answer
Hilton Schlosberg (CEO) explained that EMEA category growth is driven by a strong value proposition, brand image, functionality, and new consumers from other beverage categories. He noted Monster's share gains resulted from outperforming the category with growth from both innovation and existing SKUs, particularly the Ultra brand family and the successful launch of Lando Norris Zero Sugar.