Question · Q1 2026
David Bellinger inquired about the early adoption and engagement of Stitch Fix's consumer-facing AI and visualization tools, and sought clarification on the drivers behind the year-over-year decline in gross margin and expectations for Q2.
Answer
CEO Matt Baer reported that Stitch Fix Vision, the generative AI visualization tool, has seen engagement far exceeding expectations, with clients using it for stylist communication, direct purchases, and social sharing, creating organic growth. CFO David Aufderhaar attributed the gross margin decline to three factors: general rate increases in transportation expenses, strategic investments in lower-margin categories like footwear for higher LTV, and a minor impact from tariffs. He expects Q2 margins to be similar to Q1, within the 43%-44% full-year guidance range, noting strong contribution margins above 30%.
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