Question · Q4 2025
David Bother asked about pricing trends in the government vertical, considering a letter from Democratic senators regarding pricing, and requested an update on the tri-merge to bi-merge discussion.
Answer
CEO Mark Begor stated that pricing is not a major lever in the government vertical, with focus on penetration, new products (like consumer-consented and monitoring solutions), and record additions, noting modest price increases and a shift to subscription models. Regarding tri-merge, Begor emphasized its critical importance for access to credit (10 million consumers on only one credit file) and safety/soundness, highlighting that sophisticated lenders outside mortgage also utilize tri-merge for a complete consumer picture.
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