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David Bother

Research Analyst at RBC Capital Markets

David Bother's questions to EQUIFAX (EFX) leadership

Question · Q4 2025

David Bother asked about pricing trends in the government vertical, considering a letter from Democratic senators regarding pricing, and requested an update on the tri-merge to bi-merge discussion.

Answer

CEO Mark Begor stated that pricing is not a major lever in the government vertical, with focus on penetration, new products (like consumer-consented and monitoring solutions), and record additions, noting modest price increases and a shift to subscription models. Regarding tri-merge, Begor emphasized its critical importance for access to credit (10 million consumers on only one credit file) and safety/soundness, highlighting that sophisticated lenders outside mortgage also utilize tri-merge for a complete consumer picture.

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Question · Q4 2025

David Bother inquired about pricing trends in the government vertical, considering its strong value propositions and past concerns from senators. He also asked for an update on the tri-merge to bi-merge discussion.

Answer

Mark Begor, Chief Executive Officer, stated that pricing increases in the government vertical are modest and not a primary lever, with focus instead on penetration, new products (e.g., consumer-consented solutions for gig workers, continuous monitoring), and record additions to drive growth. Regarding the tri-merge to bi-merge discussion, Mr. Begor reiterated the importance of tri-merge for expanding access to credit (citing 10 million consumers only on one credit file) and ensuring safety and soundness by providing a complete picture of trade lines. He noted that sophisticated lenders outside of mortgage also use tri-merge for similar reasons.

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