Question · Q3 2025
David Hayes questioned the strategy behind current margin levels, asking if more investment is needed in markets like India and Indonesia to stimulate volume growth, and the justification for returning to 2019 margin levels. He also sought details on the 'eight power brands' focus in One Unilever markets, its impact on AMP spend for other brands, and potential growth headwinds.
Answer
CEO Fernando Fernandez explained that power brands represent ~80% of revenue in One Unilever markets, with a goal to reach 90-95%, clarifying that local jewels would still be supported through other demand drivers to reduce portfolio complexity. CFO Srinivas Phatak detailed multiple levers for margin expansion, including volume growth, mix benefits (25-30 bps), supply chain efficiencies (beating inflation by ~1%), overhead productivity, and capital deployment towards savings. He emphasized improved margin profile post-ice cream demerger and a focus on hard currency earnings growth.
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