Question · Q3 2026
David Hynes inquired about how Veeva balances go-to-market initiatives on the commercial side, particularly with Crossix's success, CRM migration, and new products like Service Center, asking when Veeva will lean more into cross-selling these new offerings to top 20 clients.
Answer
Paul Shawah (EVP Strategy) explained that dedicated teams allow focus on multiple areas simultaneously. He noted that CRM migration, while sometimes slowing things, also creates opportunities for customers to adopt broader commercial cloud pieces for efficiency. He emphasized Veeva's unique value proposition of connecting all commercial pieces (Vault CRM, content, Crossix, Data Cloud) on a common platform, creating significant competitive advantage over new market entrants.
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