Question · Q3 2025
David Karnivosky asked about the functionality of the new 'watch tab,' specifically regarding personalization versus highlighting top stories and the process for integrating ads. He also sought details on the record growth in single product net ads, particularly for Games, and the impact of initiatives like the Mini Crossword paywall and the new Pips game.
Answer
Meredith Kopit Levien described the watch tab as part of a broader video strategy to increase engagement with news and reporter videos, noting it's early days for advertising integration. For single product subscriptions, she highlighted strong net ads growth, with Games playing a significant role, and confirmed the Mini Crossword paywall was an intentional move for long-term value creation without sacrificing audience engagement, emphasizing continuous value addition to the Games portfolio.
Ask follow-up questions
Fintool can predict
NYT's earnings beat/miss a week before the call