David Karnovsky's questions to STARZ ENTERTAINMENT CORP /CN/ (STRZ) leadership • Q2 2025
Question
Asked about the company's ability to carry over the 'Outlander' audience to its prequel 'Blood of My Blood' and the broader confidence in their strategy of transitioning audiences to new iterations of existing franchises.
Answer
The company has a strong track record with franchising, typically retaining over 85% of the original audience for spin-offs, far above the industry average. 'Blood of My Blood' was designed to serve the core 'Outlander' fans while being accessible to new viewers. Its early performance, with a 40% viewership lift over the 'Outlander' finale, indicates they are successfully carrying over the existing audience while also attracting new ones.