Question · Q4 2025
David Karnovsky asked about the outlook for F1 sponsorship growth in 2026, given the strong results in 2025 and the current pipeline, and sought clarification on the contribution and opportunity of 'digital advertising' mentioned in the press release.
Answer
Stefano Domenicali, President and CEO, Formula One Group, highlighted creativity in finding new opportunities, focusing on the quality of partners, and strong demand for sponsorship. He explained that digital advertising encompasses various platforms like podcasts, YouTube, and social media, offering significant monetization potential.
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