Question · Q4 2025
David Karnovsky inquired about Disney's perspective on generative AI, specifically the opportunity or risk to license out content or IP to emerging video creation platforms. He also asked about the role generative AI could play in driving production cost efficiencies across the business over time.
Answer
CEO Bob Iger described productive conversations with AI companies, focusing on protecting IP value while exploring opportunities for technology use to enhance consumer engagement. He emphasized the imperative to protect IP and expressed hope for industry-wide or company-specific agreements. He also highlighted phenomenal opportunities for AI to drive efficiency and effectiveness across the company, including in production, data mining, and enhancing direct-to-consumer platforms with dynamic tools and user-generated content creation.