Question · Q4 2025
David Katz asked about the rationale behind the increased commitment to Celebrity River Cruises, specifically regarding the ability to induce trial from existing customers versus taking market share from competitors.
Answer
Chairman and CEO Jason Liberty stated the commitment to River Cruises is driven by research, customer trust, loyalty, and demand for an elevated river experience from their large database of loyalists. CFO Naftali Holtz added that demand exceeded expectations, with roughly 80% of bookings coming from existing customers new to river cruising, indicating market expansion potential.
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